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WO-03 Graphics and Wraps

Decal Removal and Refleeting in Santa Ana, California

Decal removal strips old vinyl, lettering, and adhesive from a vehicle so it can be rebranded, returned off lease, or sold. Refleeting is the same work at scale, taking a whole acquired or rebranded group of units back to a clean surface and forward into new livery on a schedule the fleet can absorb.

Bay ticket WO-03

Posted rates, 2026

Service
Decal Removal and Refleeting
Price range
$400 to $3,000
Labor hours
2 to 12 hours
Turnaround
4 to 8 business days
Vehicle classes
Box Trucks, Cargo and Utility Vans, Commercial Trailers, Service and Utility Bodies, Buses and Shuttles, Flatbeds and Stake Beds
Insurance
Typically customer pay or fleet account

Ranges reflect the posted 2026 shop rates and typical labor bands for this work. The figure for any one unit depends on damage extent, substrate, parts availability and finish. Written pricing follows teardown at the Yorba Linda facility.

SYM What you are seeing

Symptoms that bring a unit in for this work

If a driver or yard lead has flagged any of the following on a Santa Ana route, this is the work that addresses it.

  • Old logo outline visible after graphics have been removed
  • Adhesive residue holding dirt in the shape of the previous branding
  • Cracked, brittle vinyl that tears rather than lifting in sheets
  • Clear coat lifting with the film during removal
  • Newly applied graphics framed by the outline of the old ones
  • Mixed livery across a yard after an acquisition

OPS-01

Why does a truck still show the old logo after the vinyl comes off?

Because the paint under the vinyl did not age. Everything around the decal has been taking ultraviolet for six years while the covered area sat in the shade of the film. Pull the film off and the covered area is a different shade, sharper and darker, in exactly the shape of the logo that used to be there.

That is ultraviolet shadow, or ghosting, and it is not adhesive residue. You can clean the panel perfectly and it will still be there. It shows worst on reds, blues, and blacks where pigment fade is most aggressive, and on a Santa Ana unit parked outdoors, six years is more than enough time to produce it.

Ghosting also has a physical component on older units. The exposed clear has been eroding slightly while the covered clear has not, so there is a measurable step at the decal boundary as well as a color difference. That step catches light at a low angle even after the color has been evened out.

OPS-02

How is old vinyl actually removed without damaging paint?

Heat and patience. The film is warmed to soften the adhesive, then lifted at a low angle, ideally under thirty degrees, and pulled slowly and steadily. Pulling fast or at a steep angle is what tears the film into confetti, and it is what lifts marginal clear coat off the panel along with the vinyl.

Adhesive left behind comes off with a citrus based or dedicated adhesive remover, worked with a plastic scraper and microfiber rather than a blade. Blades leave scratches that show up under the new graphics, and on aluminum they leave gouges that no amount of cleaning or polishing hides afterward.

Baked on adhesive from ten year old film sometimes needs a rubber eraser wheel on a drill. That works, but it generates real heat and it will burn through clear if it dwells in one place, so it runs at low speed with the panel checked constantly and the wheel kept moving.

  • Film warmed to soften adhesive before any lifting begins
  • Low angle pull, under about thirty degrees, at a controlled rate
  • Citrus or dedicated adhesive remover with plastic scrapers
  • Rubber eraser wheel at low speed on baked adhesive
  • No blades or metal scrapers on painted or aluminum panels
  • Full solvent wipe and rinse before ghosting is assessed
  • Panels checked for lifted clear where old film bonded hard

OPS-03

What does it take to correct ghosting so a rebrand looks clean?

Once the panel is clean, the options are polish, refinish, or cover. A light ghost on a unit with sound clear will often correct with a machine polish, because leveling the surface removes the step and evens out the oxidation difference across the boundary between covered and exposed paint.

A heavy ghost, particularly on a dark unit or one over eight years old, does not polish out, because the color difference lives in the base rather than in the clear. That panel gets refinished, or the new graphics get laid out to cover the old footprint entirely, which is the cheaper answer when the branding allows it.

The trap is laying new graphics over an uncorrected ghost that is larger than the new artwork. The old logo outline then frames the new one, which looks worse than either option on its own, and it is the most common complaint we hear about refleets that were done somewhere else.

  • Machine polish to level the step and even out the boundary
  • Panel refinish where the color difference sits in the base coat
  • New artwork laid out to fully cover the previous footprint where practical
  • Full panel wrap to hide ghosting without refinishing
  • Assessment done panel by panel rather than unit by unit
  • Roof and horizontal surfaces checked separately, since they ghost hardest

OPS-04

What is involved in refleeting an acquired group of units?

Refleeting is a volume problem more than a technical one. A Santa Ana operator that has acquired thirty units carrying another company's livery needs them stripped, corrected, and rebranded on a schedule that does not take thirty trucks off the board at the same time and stall the whole operation.

We run those as rolling programs. A set number of units per week and a fixed sequence of strip, correct, apply, so the fleet knows exactly how many trucks are out on any given day. Bay time is the constraint and it gets planned weeks ahead rather than negotiated each morning.

The first two units through are the calibration. That is where ghosting severity gets measured, artwork placement gets locked against the templates, and the per unit hour count becomes real rather than estimated. Pricing on the remaining units firms up off those two rather than off a guess made in the parking lot.

OPS-05

How do lease returns and resale prep differ from a rebrand?

A lease return is about condition standards rather than appearance. The lessor wants the unit back with graphics removed and no damage from the removal, and lifted clear or scratched panels from a rushed strip are chargeable against the fleet. The strip has to be careful even though nobody is going to rebrand the truck afterward.

A resale unit benefits from correcting the ghost, because a visible logo outline advertises the previous owner and knocks value off at auction. On a unit going to wholesale that usually means a polish rather than a refinish, since the return on a full panel respray is rarely there at that price point.

A rebrand inverts the priority. Nobody cares about the underlying panel as long as the new livery covers it correctly, which means the layout decision comes first and the correction scope follows from wherever the new artwork lands on the body.

  • Lease return: careful strip, no clear lift, no scratches, condition documented
  • Resale: strip plus polish to reduce the visible logo outline
  • Rebrand: layout decided first, correction scoped to what will still show
  • Trade in units stripped without correction where the buyer has been told
  • Removal documented per unit for the fleet maintenance record

OPS-06

How much of a strip job can a fleet do in house?

Some of it, and the split is worth understanding before a large program starts. Pulling large flat panels of recent film is straightforward with a heat gun and patience, and a fleet with a spare hand and a warm afternoon can take most of the film off a van side without much risk to the paint.

Where it goes wrong is adhesive, edges, and old brittle film. Solvent choice matters, blades leave marks that only show up after the new graphics go on, and ten year old lettering fragments into pieces that take longer to remove badly than to remove properly. That is where the hours actually go.

The practical arrangement on a large program is that the fleet pulls bulk film in its own yard and the shop handles adhesive, ghosting assessment, correction, and application. That takes real money out of the strip line without putting the paint at risk on any unit in the group.

  • Bulk film removal on flat panels is reasonable in house
  • Heat gun and a low angle pull, never a blade
  • Leave adhesive, edges, and brittle film to the shop
  • Do not attempt removal on panels with failing clear coat
  • Photograph each unit before pulling so the old layout is on record

RATE Cost and schedule

What this work costs and how long the unit is here

Posted rates, published openly. No competitor in this market publishes any of it, which makes budgeting against them guesswork.

Price and schedule bands for Decal Removal and Refleeting
LineFigureBasis
Price range$400 to $3,000Parts, materials and labor at posted rates
Labor hours2 to 12 hoursBooked time at the applicable rate
Turnaround4 to 8 business daysMulti panel, cargo door, box skin section
InsuranceCustomer pay or fleet accountPurchase order and net terms available on a fleet account

Body and paint labor is $210 per hour, electrical and accessory work is $260 per hour, and diagnostic or calibration time is $285 per hour with a one hour minimum credited against an authorized repair. Full rate card on the pricing page.

FAQ Questions

Common questions about decal removal and refleeting

How long does it take to strip graphics off a box truck?

Two to twelve labor hours and four to eight business days in the shop, depending on how old the film is and how much of it there is. Recent cast film with a laminate comes off in large pieces. Ten year old calendered lettering comes off in fragments and takes several times as long to clear.

Will removing our old decals leave a shadow?

Usually yes on any unit that has been outdoors for more than about three years. The covered paint has not weathered at the same rate as the paint around it, so the old footprint shows as a darker, sharper area. Whether it needs polishing, refinishing, or covering depends entirely on how severe it is.

Can you rebrand a truck without repainting it?

In most cases yes. New graphics can be laid out to cover the previous footprint, or a panel wrap can hide the ghost entirely. Repainting enters the conversation when the ghost is larger than the new artwork and the paint is old enough that polishing will not even it out. We assess that per panel before quoting.

We just bought a company with twenty trucks. How do you schedule that?

As a rolling program with a fixed number of units per week, so your board never loses more than the agreed count at once. The first two units set the real hour numbers and the artwork placement, and the rest follow that pattern. Most Santa Ana programs of that size run four to eight weeks end to end.

Does decal removal damage the paint?

Not on sound paint removed with heat at a low angle. Where damage happens, the clear coat was already compromised before the film went on, and the adhesive bond outlasted the bond between clear and base. We check for that before starting and tell you which panels are at risk rather than finding out mid pull.

Can you remove graffiti stickers and slap tags from cargo doors?

Yes. Those are usually paste or heavy adhesive and they come off with heat, a plastic scraper, and an adhesive remover. Anything that has been on long enough to leave an ultraviolet shadow gets the same assessment as a decal ghost. Sanding and refinish is the last resort rather than the starting point.

Next step

Book decal removal and refleeting for your unit

Send the unit number, the damage and a few photos. You get a written scope and a price band back. The drive from Santa Ana is about 17 miles.

Request a Quote(714) 909-1844

All work is performed at our Yorba Linda facility. Estimates are scheduled, not walk up.